General Product Information

Product name, product type, brand name, country of origin, and details of distribution and points of sale.

Campaign Objective

Describe what are you looking to achieve with this campaign.

Target Audience

Age, gender, location, interest, lifestyles...

Competitors

Main local and international competitors. Communication strategies competitors are using.

Communication Channels

Social media (facebook, instagram, tik tok), Google Ads, E-commerce (Amazon).

Estimated Budget

Estimated investment range and campaign duration.

Timing

Start and end dates of the campaign. Key dates.

Creative Requirements.

Video, Photography, Branding, Web, Social Media,

Campaign Brief